An unattainable fictional trophy for quietly efficient Celtic

Celtic are in Japan at the moment. The sportswear superpower Adidas is putting all its considerable heft behind the hype. There will be no embarrassing fallout or threatened litigation from this jaunt, just a mutually beneficial brand-building exercise for all concerned. This morning I spoke to a well-placed source in the football finance world. He told me that the Sevco High Command are currently “scouring the world” looking for potential investors...