Celtic, Rangers and rest benefit from competition for places

WHEN does a book begin? When you catch a glimpse of its cover? When you lift it off the shelf? When you read the blurb on the back? When you count how many stars it has been awarded by an esteemed title like The Herald? The contents page, the acknowledgements, the foreword, prologue, epitaph? The words “Chapter One”, or is it when you’ve taken in that first sentence: “Once Upon a Time ”?