Exeter Chiefs ditch native American branding in favour of new Celtic-inspired theme

Exeter Chiefs ditch native American branding in favour of new Celtic-inspired theme - Daily Mirror - 27 Jan 2022

Daily Mirror · Jan 27, 2022

Exeter Chiefs ditch native American branding in favour of new Celtic-inspired theme

After a lengthy stand-off with campaigners, Exeter Chiefs have announced a transition away from their native American insignia in favour of a new theme inspired by the region’s Celtic roots...