Season ticket and merchandise sales helped Celtic weather pandemic – now, resale value for players is key

Season ticket and merchandise sales helped Celtic weather pandemic – now, resale value for players is key - The Athletic - 22 Sep 2021

The Athletic · Sep 22, 2021

Season ticket and merchandise sales helped Celtic weather pandemic – now, resale value for players is key

Celtic’s annual accounts show that a ‘phenomenal’ effort in merchandising helped to stave off a greater impact from the pandemic...